See the latest developments and updates related to Ava
April 23,2025
Product Mentioned
When a product is mentioned during a recommendation or comparison, it will now be visually highlighted on both the chat screen and avatar screen. This enhancement improves visibility and makes it easier for users to engage with featured items.
Help center - Link
April 17,2025
Conversation Filters & UI Enhancements
This update introduces new tools and interface improvements to streamline how conversations are reviewed and analyzed within the business portal.
- Filter by Type – Easily toggle between Test and Non-Test conversations
- Filter by Rating – Sort conversations based on shopper ratings (1–5 stars)
- Message Count Display – See how many messages the shopper sent (list + conversation header)
April 8th,2025
- CMS Optimization - The testing button header will now persist at all times, making testing easier.
March 29th, 2025
External tracking event: CSAT - Customer can now add this external tracking events for CSAT to connect to their data platform
March 13th ,2025
Dynamic FAQs - The Dynamic FAQs feature in AVA is now generally available!
March 5, 2025
Floating and Auto-Message Trigger
Prompts visitors with an automated message based on the contents of the webpage and enhancing widget visibility for improved user engagement.
Help center : Link
March 1, 2025
One-Click Crawling
When a user imports a product into AVA, we now automatically crawl the PDP (if available) to retrieve FAQs and product comparisons.
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February 27, 2025
Default Interaction Mode Configuration
Business admins can now configure AVA’s Default Interaction Mode in the CMS, allowing them to choose whether AVA appears in Text-First or Voice-First mode. This setting determines the initial input option shoppers see, giving them the flexibility to start their interaction via text or audio. Admins can easily update this preference in the CMS for a tailored customer experience.
Help center : link
Refined Sigma Dashboard Data - Conversations that occur within the Business Portal will no longer be tracked or counted in the Sigma Dashboard metrics. While these test conversations are excluded from analytics, they will still appear in the conversation history log inside the Business Portal for reference.
February 11, 2025
Starter Question Update
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The "Starter Question" option has been removed from the three-dot menu.
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This feature has been consolidated into Add to Site > FAQ for improved accessibility.
Base Prompt for all newly created AVA
All newly created AVAs will now have a base prompt focusing on pre-sales personality, making them more engaging.
- Ava will proactively inquire more questions and most of the time will end the conversation with a follow up question to keep the chatter engaged.
- Limitation : This largely depends on if we can grab the store’s collection or categories in order to the proactive inquiry about which area of product chatter is more interesting.
Jan 28,2025
External Interaction tracking for Ava
The fw-ava web component provides a set of external tracking events that businesses can leverage to build their own tracking mechanisms. These events cover various interactions within the ava widget, allowing businesses to monitor and analyze user engagement.
January 14, 2025
Microphone Permission Update
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The microphone permission request at startup has been removed.
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Shoppers will only be prompted when they attempt to engage with audio.
January 7, 2025
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Introducing AVA – Meet George!
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Official launch of AVA’s latest enhancement, George.
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- Returning Greeting– Now, if a shopper interacts with AVA within the same browsing session more than once within 24-hour, they’ll receive a friendly returning greeting instead of the standard first-time greeting.
December 25,2024
Dashboard update:
- Added activation rate (users who sent at least 1 message/ user who has an impression of seeing AVA widget, interacted with it or not)
- Add to cart rate (business will need to implement the tracking to have values on this tile)
- Device + Browser distribution of user who interacted with AVA
December 17, 2024
AVA Creation Flow Optimization
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Improved workflow for creating AVA avatars and linking products.
December 14, 2024
Product Tagging for Videos
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A product selection dropdown now appears when uploading a video.
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Each video can currently be linked to one product only.
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New AVA Individual Page Layout: A redesigned user interface is now live!
August 28, 2024
Multi-Product AVA Support
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Users can now add multiple products to a single AVA.
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Help Center Resource: How to Add Multiple Products to AVA
July 23, 2024
AVA Conversations Summary
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Users can view a recap of past interactions with AVA.
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Options to upvote, downvote, or copy AVA responses directly.
June 25, 2024
SV Importer - Allow users to import short videos directly from their account into the AVA knowledge base
Help center resource - Setup and Display Ava
June 4, 2024
Blocklist Feature
Blocklist - Provide a customizable blocklist solution that filters out unwanted content, reducing the occurrence of responses/phrases for your AI Assistant to avoid in their response.
Help center resource - How to add a blocklist for Ava
April 17, 2024
Ava Starter Questions - Offering starter questions helps improve interaction by allowing the brand to cater questions for consumers to try.
Help center resource- Learn how to add Ava Starter Questions
Change Avatar - Customers would like to swap out avatars to test for different improvements to consumer experiences. With this enabled, customers can switch the Avatar profile within the AVA dashboard.
Insights Dashboard - Offer a view of current performance metrics per Ava
Help center resource - Navigating the Ava insight dashboard
