Short Video Changelog
See the latest updates and developments to Short videos
Nov 11,2025
- Expand player_captions to show/hide embed menu title
Hiding player_captions also hides the event/video title in the menu view. When player_captions = false, both captions and the title are hidden. -
Untag video
When viewing a video in product page, you can also untag the video from the product.
- Pin key playlists
Pins are now available in the playlist list view. Click on a playlist to open the list view, then select the pin icon next to the playlist you want to pin. - Allows to edit video in the product tab
Video edit modal can now be entered from the product view
Oct 30,2025
- AI Playlists now support Livestreams
AI Playlists can now factor in livestreams into the algorithm for playlists containing livestreams - Inject JSON-LD Schema for the First Widget Video
By settingjsonld="true", customers can ensure their page is indexed with proper video metadata, helping boost SEO
Help center : Link
Oct 28,2025
- Pin Key Playlists in the Portal
Users can now pin playlists and have them appear at the top of their list
Note: this is a front-end only change (pins only persist on the same computer/browser)
Help center : Link - Lite Floating Player Widget
Opt-in feature to use a modified version of floating player, pulling clips from livestream to increase site performance scores.
Oct 21,2025
- Lock First 2 Videos in AI Playlist
Users can now lock the first two videos in their AI Playlist to ensure key content always appears in the top slots while the rest of the playlist continues to auto-optimize based on performance.
Help center : Link - Multiple Product Images
Users can now upload multiple images per product in their FW store, rather than just 1.
Aug 21,2025
Disable audio for short videos
Short video audio can now be disabled for end users .This feature allows videos to be uploaded without their original music or sound.
Help center : Link
Aug 14, 2025
AI Playlist
AI Playlists automatically optimize the order of videos in your playlist based on engagement and conversion data, ensuring that the most relevant and high-performing videos appear in premium positions. The sorting updates over time, giving all videos a fair chance at visibility.
Help center: Link
July 17,2025
Dynamic content update
Deliver language-specific video playlists by targeting audiences based on browser locale or country using Dynamic Content.
Help center: Link
July 8,2025
Vertical Stories Embed
The Vertical Stories Embed feature has been launched, offering a vertically stacked layout with rectangular thumbnails. This functionality is now accessible in both the CMS and the Shopify Embed App. It inherits all functionality from the Circle Stories Embed, including autoplay, pulse animation customization, thumbnail sizing, and accessibility support. Key differences include the vertical orientation, rectangular thumbnail shape.
Help center : Link
July 3, 2025
The new Circle Stories Embed introduces an Instagram Stories-style layout, now available in both the CMS and Shopify Embed App. It features circular thumbnails with optional pulse animation, autoplay control, and support for small, medium, or large thumbnail sizes. Animations can be customized or disabled via CSS, and layout spacing adjusts automatically to prevent overlap.
Vertical scrolling
- Seamless Navigation – Effortlessly scroll up or down to browse videos.
- User-Friendly Interface – A more intuitive way to interact with video content.
April 2,2025
Sort & Hide Videos in the Products Tab!
This feature enables users to organize and manage their SKU feed videos within the Products tab. By enhancing the sorting capabilities, it empowers businesses with greater control over the presentation of their videos. Learn how to manage video visibility and order in the Products Tab
Help center: Link
Youtube Importer
(Beta released)
Now you can easily import videos from Youtube by directly connecting your youtube account or by url link.
Help center : Link
Jan 22,2025
Horizontal Player, Horizontal Carousel, and Dynamic Carousel are now live for a smoother, more responsive experience!%20(1)-png.png?width=478&height=259&name=image%20(17)%20(1)-png.png)
Jan 17,2025
New Player Deck - Player Deck is now available in the CMS ,Homepage auto embed and Shopify Embed app. It is designed to maximize the conversion rate by showcasing all the videos the customer has, and guide the shoppers to PDP pages as quickly as possible
Dec 14,2024
Light/Dark Mode and Modern/Classic Product Card Design - Allowing customers to select between dark/light themes for color customization and modern/classic product card designs for visual styling. This customization will empower customers to create a more personalized and engaging shopping experience for their users while maintaining consistency with their brand identity.
Help Center resources- Link
Oct 8,2024
Shop App Mini Integration - This feature expands the integration to include the Home Feed, Product Detail Pages (PDP), and Attribution, offering a more comprehensive way to showcase customer content across key areas of the Shopify store.
Help center resource - Leverage Firework Videos in Shop App
Oct 8,2024
Small Sized carousel and Small sized dynamic carousel - These small versions of our medium-sized carousels are designed to fit seamlessly below the Add to Cart button on PDP pages.
-png.png?width=557&height=204&name=image%20(7)-png.png)
Oct 10,2024
Upload Long Form Videos - You can now upload videos which are longer than 3 minutes
Oct 16,2024
Sources for Importers - This feature allows customers to log into their IG Business Account and import videos from their account, any hashtag, or username, as well as log into their TikTok Personal Account to import videos. They can also navigate to dedicated tabs for these accounts, hashtags, and usernames to view new videos from these sources.

Help center. :
Consent Management for Importers - The users can now send a custom message with "Consent" link to the content creator's IG account, content creator can click the link to either Approve or Deny the customer's request for video consent. And, the user will be able to see all the videos they asked consent for and the status of the consent for each video.

Help center. : Link
Sep 30,2024
One Click Embed feature - Allows to embed videos effortlessly with one click
Help center resource -Embedding videos with one click
Sep 29,2024
New Carousel PDP Embed -
- Display the video as a static poster, which includes options to click into
- To display, enter in the following code thumbnail_style="dynamic" in the html code on a playlist
June 29,2024
- Tiktok Importer v1 - Provide the TikTok video link to then download videos into your firework business account
- Help center resource - Import videos with Tiktok importer
- Horizontal SV v1 - Enable horizontal displays. Allow 1 video in horizontal video Player as a hero unit, or full width video, or a horizontal carousel to show multiple videos a as side-by-side video player
- Help center resource - Upload a horizontal short video
June 25,2024
- Add Products to Bulk - We now offer the option to add products as a step when bulk uploading videos!
- Increase Hashtag Limit - Now set to max 50 hashtags
June 11,2024
- Shopify Shop App - For our Shopify customers, offering the ability to send firework short videos directly to a brand’s ShopApp listing.
June 4,2024
- Add Playlist from Video Edit - Allow users to create new playlists from the "Add to Playlist" section for Short Videos. User just needs to enter in the text and this will create one upon saving.
- Instagram Stories Supported with Instagram Importer - User is able to upload Instagram stories into the firework business portal
May 21,2024
- Visible CTA on Carousal - Enhancing the size of the CTAs so they are more visible during autoplay for a large carousal. Ensure better visibility to increase engagement.
- Help center resource - Embed the playlist on your webpage