Business Portal Capabilities
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      Dynamic Content

      Use Dynamic Content to render playlists for targeted audiences

      Dynamic Content Serving empowers you to deliver personalized playlists to specific customer segments on your website. By leveraging cohorts in the Business Portal, you can show tailored content based on attributes like country, language, or customer segment—leading to increased engagement and deeper insights.

      Create a Cohort in the Business Portal

      If you haven’t already created your playlist, you’ll need to do so before you create a cohort.

      Note: Dynamic Content will work on any CMS.

      1. Navigate to the Firework Business Portal.
      2. In the navigation menu on the left side of the page, click on the channel for which you want to create your playlist.
      3. Click Dynamic Content.
      4. Click Create Cohort.

      5. You’ll need to enter information in the respective Cohort Name, Category, and     Country fields. Select the customers that you want to target under Target Audience   (enter the values in the Customer Segment field if you only want to target specific   customers). Search for and select your playlist in the Playlist field.

      6. Click Save.

                           

      7. Go back into the Business Portal and refresh the page. Locate your newly created cohort under the Cohorts list.

      8. In the Language column, confirm the language code aligns with the country you selected.

                           

      9. Now click on the embed icon  <> and Choose your desired playlist layout and configure any necessary parameters:

      • Check the box for Base language on browser locale if you want the content to render based on the user’s browser language.

       10. Once your layout has been selected, copy the code.

                           

      9. Once the code has been copied, navigate to your store and paste the embed code.

      10. That playlist will now render for your targeted audience.

      What This Does

      With Dynamic Content Serving, you're able to:

      • Deliver personalized content experiences by location or customer segment.

      • Boost relevance, engagement, and conversions.

      • Gain insight into how different cohorts interact with your content.

      Start using cohorts today to transform your content strategy and create more impactful customer journeys.