Analyze Your Performance Insights

See what types of insight we provide per Short Video, Livestreams, and Digital Showrooms.

For each channel and video, Firework collates relevant data points to provide you insights on how your channel and video(s) are performing. 

In the Firework Business Portal, select the channel that you want to view data for, and then select the Insights tab at the top left of your channel view.How to view insights page in business portal

Channel 

channel insights

The Channel tab has tiles with various insights on them. The data contained on these tiles refer to the selected time range which you may adjust at the top. 

Short Videoshort video insights

The Short Video tab will display all of your videos and provide the option to click into to view further performance data per each. 

PlaylistPlaylist insight

The Playlist tab will display all of your playlists and provide the option to click into to view further performance data per each. 

Live Streamlives stream insight tab

The Live Stream tab will display all of your live streams and digital showrooms, as well as provide the option to click into to view further performance data per each. 

Here is the List of Analytics Available and Definitions: 

Note: Some of the below may not be available per your subscription plan. Please consult with your account manager or support representative if looking to access additional reporting. 

  • View Through Rate: Unique visitors with video views/unique visitors with impressions.
  • Completion Rate: Unique visitors watched one video completely/unique visitors with video views.
  • Action Clicks: Product card clicks + outstream CTA clicks.
  • Action Click CTR: Unique visitors with product card clicks OR outstream CTA. clicks/visitors with engaged views (engaged views: video views in engagement mode).
  • Impressions:  Total impressions for FW widget where at least 50% of the player is in view.
  • Video View:  Count of views that have  played for at least 3+ sec.
  • Engaged Video View:   Video has been viewed in interactable mode (Fullscreen) for 3+ sec or an immediate interaction (click, chat, like, share).
  • View Through Rate:  Viewers with a video view/ viewers with an FW widget impression.
  • Engaged View Rate:   Viewers with an engaged view/ viewers with a video view.
  • Total Watch Time:  Total minutes watched.
  • Average Watch Time:  Total seconds watched/ viewers with an impression.
  • Top 10 Videos by Video Views: Ten videos that received the most views during the selected time range.
  • Top 10 Videos by Watch Minutes:  Ten videos that received the most minutes watched overall during the selected time range. 
  • Top 10 Videos by Action Clicks: Ten videos with the most clicks on a CTA during the selected time range. 
  • Breakdown of Action Clicks:   Breakdown of the action clicks by presentation.
  • Unique Visitor Trends: Unique visitor with video views by day . 
  • Viewers by Platform: Where viewers are from based on their type of device.
  • Viewers by Country: Where viewers are from based on their location.
  • Viewers by City: Where viewers are from based on their city.