Learn how to navigate through the types of analytics we provide per the Insights Dashboard.
For each channel and video, Firework collates relevant data points to provide you insights on how your channel and video(s) are performing.
In the Firework Business Portal, select the channel that you want to view data for, and then select the Insights tab at the top left of your channel view.
Revenue
This is the first tab that opens up by default when the user clicks on the Insight section. Users have the option to select the Conversion window and choose their preferred currency.
The Revenue tab offers valuable insights into the total Attributed GMV and Influenced GMV generated through Firework. It also highlights the impact on Conversion Rate and Average Order Value, particularly emphasizing the uplift when compared to Non-Firework visitors along with the bar chart representation of the data.
Similarly, you can also access the Revenue data for Livestreams and Short videos.
Channel
The Channel tab has tiles with various insights on them. The data contained on these tiles refer to the selected time range which you may adjust at the top.
Hovering the cursor over a specific metric gives you the ability to Maximize/Minimize the given metric, sort, export and refresh data.
Short Video
The Short Video tab showcases all your videos and offers the ability to click on each for detailed performance insights. Once you click on it, you can directly download or mail the data by clicking on the metrics below.
Playlist
The Playlist tab displays all your playlists along with the number of videos . By clicking on each playlist, you can access detailed insights into their performances. Once you click on it, you can directly download or mail the data by clicking on the metrics below.
Showroom
The Showroom tab will display all the showroom events and offers the ability to click on each for detailed performance insights. Once you click on it, you can directly download or mail the data by clicking on the page below.
Live Stream
The Live Stream tab will display all of your live streams/digital showrooms and their performances. For the Top 5 shows you can select the drop-down menu to Rank by Views, Action clicks, Avg watch time for both Live and Replay.
You can explore the audience breakdown of total views by selecting Live, Replay, or Overall data in the Audience section.
For a detailed list of analytics and definitions, please view our Firework Performance Metrics