Navigate the One-to-One Virtual Shopping Analytics Dashboard

Learn how to access and view your performance data for One-to-One Virtual Shopping.

In order to view the following metrics, you must have our Firework Tracking tag implemented. Please follow the instructions here if you have not done so. 

Viewing One-to-One Virtual Shopping Performance Metrics

  1. First, navigate to the Insights section within the Channel in the Business Portal.
  2. Click into "1:1 Video Chat".One to One Insight Dashboard v2
  3. Data will populate below based on the time range selected above, which can be adjusted. You may also alter the "Timezone" with UTC being the default selection. Adjust date range in 1-1 analytics
  4. Hovering a cursor over a box shows an option to enlarge the view. To export the dataset, click the three dots. 
    Hover over analytics box

What Insight is Available to View?

Starting top down, the following datasets are available to view:
  1. Conversation Metrics:
    1. Total Conversation
    2. Text Conversation
    3. Video Chat Conversation
    4. Average Duration (in minutes)
    5. Conversation Breakdown Trend
  2. GMV (Gross Merchandise Volume) and Purchase Metrics:
    1. Conversion Rate 
    2. Number of Orders
    3. Influenced GMV
    4. AOV
  3. Request Metrics
    1. Total Request
    2. Request with Text/Video Chat
    3. Request Acceptance Rate
    4. Unanswered Request from Visitor 
  4. Visitor Metrics
    1. Visitors with Widget Impressions'
    2. Visitors with Clicks
    3. Widget CTR (Click through rate)
    4. Widget CTR trend
  5. NPS Metrics
    1. Average Rating
    2. Average Rating Trend
    3. NPS Rating Distribution
    4. NPS Feedback Detail

For a detailed list of our One-to-One analytics and definitions, please view our One-to-One Virtual Shopping Analytics Glossary.