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Leveraging Firework Content in Salesforce Marketing Cloud

Learn how to embed links to Firework content in Salesforce Marketing Cloud.

Prerequisite:  You will need to install our Firework App in Salesforce Marketing Cloud before continuing the below.

  1. To get started, access the Content Builder within Salesforce Marketing Cloud. From there, you can either create a new email template or edit an existing one.
  2. Once you're in the editing interface, go to the 'Block' tab. Within this tab, find the 'Custom Section' option. Look for the 'Firework Widget' within the Custom Section.custom SFMC
  3. Insert the widget by dragging and dropping it onto an empty area in the preview screen to create a content block.
  4. Within the "Firework Widget Block" field, enter in two things:Update firework widget
    1. Enter the URL that specifies the destination where the user will be directed upon clicking, such as a product display page, a short video, or a Livestream Event.
    2. Enter in a video ID from the Business Portal. This will be the short video with the poster displayed. Instructions on how to upload and add a poster can be found here.adjust image
  5. Adjust the "Type" to either an animated gif poster or a static poster.
  6. Adjust the "Size" to either small or best fit
  7. Once the selections are completed, click Save at the top right. 

Tip: We recommend creating different short videos with relevant posters to engage the consumers to click.