Targeting capabilities: Passing key value pairs to Firework

Learn how to append key-value pairs using Google Ad Manager.

Using key-value pairs allows you to set specific targeting for video advertising campaigns, such as demographics, certain positions on a webpage, or a particular page or pages on a given topic.

How to target key values:

Using Firework player you can target key values using the attribute vast_attrs.

1.  Identify the key-value pairs you want to append to your Firework Embed Code. When a key has multiple values, use a comma (,) to separate the values. In this example, we use the key-value pairs:

section=blog and anotherKey=value1,value2

2.  Combine all key-value pairs with an ampersand (&).

section=blog&anotherKey=value1,value2

3.  Encode the following characters:

section=blog&anotherKey=value1,value2

4.  Set the value as the cust_params= attribute.

 cust_params=section%3Dblog%26anotherKey%3Dvalue1%2Cvalue2

5.  Add the "&" character to the beginning in the tag.

&cust_params=section%3Dblog%26anotherKey%3Dvalue1%2Cvalue2

6.  Add the quotation marks to the beginning and end in the tag.

"&cust_params=section%3Dblog%26anotherKey%3Dvalue1%2Cvalue2"

7.  Add vast_attrs= attribute to the beginning in the tag.

vast_attrs="&cust_params=section%3Dblog%26anotherKey%3Dvalue1%2Cvalue2"

8.  Add the value to the original Firework Embed Code.

<script async src='//asset.fwpub1.com/js/storyblock.js'></script>
<fw-storyblock
channel="XXXXX"
playlist="XXXXX"
autoplay="true">
</fw-storyblock>

9.  Append the attribute vast_attrs:

<script async src='//asset.fwpub1.com/js/storyblock.js'></script>
<fw-storyblock
channel="XXXXX"
playlist="XXXXX"
autoplay="true"
vast_attrs="&cust_params=section%3Dblog%26anotherKey%3Dvalue1%2Cvalue2
">
</fw-storyblock>