Measure Ads Monetization Performance

To enable Firework to review monetization performance and help guide in optimizations, we recommend sharing daily reports from your Google Ad Manager account.

Please send a daily CSV report to publisherteam@fireworkhq.com.

We recommend including the following settings:

1. Report type: Historical
2. Name: PublisherName_Firework, e.g.: site.com_Firework
3. Date Rage: Dynamic, Last 30 days
4. Dimensions:
   • Date
5. Metrics:
   • Total Ad Requests
   • Total Impressions
   • Unfilled Impressions
   • Total Clicks
   • Total CTR
   • Total CPM, CPC, CPD, and vCPM revenue
   • Total average eCPM
   • Completion rate
   • Total error count
6. Total error rate
   • As well as each error column in case troubleshooting is required.
7. Schedule: Daily
8. File format: CSV
9. Recipientes: publisherteam@fireworkhq.com