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Livestream Simulcast with Amazon Live

Learn how to go live on Amazon using Firework’s Business Portal with stream details from the Amazon Live Creator app.

Simulcast with Amazon Live 

  • Download and open the Amazon Live Creator app on your mobile device, then sign in using your Amazon account credentials.

  • Tap the "+" button in the app to create a new livestream session.

  • Enter the stream title, upload a thumbnail image, and select the products you want to feature during your livestream.

                                                 Livestream Simulcast with Amazon Live

  • Navigate to the Settings section within the app and tap on “Video Source.”

  • Choose the “External camera” option as your video source.             

                                                 Livestream Simulcast with Amazon Live1

  • Tap “Get URL and stream key” to generate your Amazon RTMP URL and Stream Key. Copy both of these details.

  • Now log into the Firework Business Portal .

  • Go to the Livestream section in the portal and click on the option to create a new livestream event.

  • Enter your event details, including the title, scheduled date and time, and a description for your audience.

  • On the Livestream Event page, navigate to the Simulcast tab and select Amazon. This will prompt you to enter both your Stream URL and Stream Key.

    Livestream Simulcast with Amazon Live2

  • Paste the RTMP URL and Stream Key from the Amazon Live Creator app into the corresponding fields in the Firework dashboard.

  • Finalize the event setup, then click “Go Live” from within the Firework Business Portal when you’re ready to begin streaming.

  • Keep the Amazon Live Creator app open on your mobile device to monitor the stream and ensure the broadcast is live on Amazon.

                                                 Livestream Simulcast with Amazon Live3

  • Your livestream will now be visible on Amazon Live.

Important Points to Remember When Simulcasting to Amazon Live

  • You must be an approved Amazon Influencer or Brand registered seller
    Only eligible creators can stream on Amazon Live. Apply via the Amazon Influencer Program if not already enrolled.

  • Use the Amazon Live Creator App (iOS only)
    You can only start the stream on Amazon via their iOS app — it's mandatory to initiate the broadcast from there even if you're simulcasting through another platform.

  • Create your livestream in the app first
    Inside the app, click “+” to create a new livestream, select your products, title the stream, and get the RTMP server URL and stream key.

  • Start Amazon Live broadcast first
    Start your stream inside the Amazon Live app before going live from Firework otherwise, Amazon will not display your stream.

  • Use a stable, high-speed internet connection
    Amazon recommends an upload speed of at least 5 Mbps to maintain a stable 720p/1080p stream.

  • Follow Amazon Live’s tech specs

    • Format: RTMP

    • Bitrate: 2.8 Mbps

    • Resolution: 720 x 1280

    • Frame rate: 30 fps

    • Audio: AAC, 128 kbps minimum

  • Avoid static or inactive screen
    Amazon may automatically end the stream if there is no activity for a long time (e.g., silence, paused video, black screen).

  • Streams are monitored
    Violating Amazon Live’s guidelines (e.g., low quality, unrelated content, copyright violations) may result in termination or account suspension.