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      Klaviyo: Abandoned Cart Flow

      Drive higher recovery rates on abandoned carts by retargeting users who engaged with products tagged with Firework videos.

      Note: Before building abandoned cart flows in Klaviyo using Firework, ensure your apps have been successfully connected. See this article on how to get started.

      🪜 Steps

      1. Login to your Klaviyo account, go to Flows (left panel), then click Create Flow.
      2. Within “Create Flow”, Click on “Abandoned Cart Reminder”
      3. Name the flow something like Firework Abandoned Cart Reminder, and click Use Template.
      4. Select the corresponding block flows and right click to edit it.

        Note: If you are not collecting customer phone numbers omit the SMS block flow
      5. Within you will be prompted to provide a Sender Email Address. Click on “Edit email” on the right hand-side to do this.
      6. Under Content > Universal, you should see all of the pre-built Firework embeds. Select the corresponding embed, and drag-and-drop into the position of your choosing.

      Tip: These dynamic reminders outperform static images by showing the product's features and benefits, boosting recovery rates by up to 40%.