Klaviyo: Abandoned Checkout Flow

Drive higher recovery rates on abandoned carts by retargeting users who engaged with products tagged with Firework videos.

Note: Before building abandoned checkout flows in Klaviyo using Firework, ensure your apps have been successfully connected. See this article on how to get started.

🪜 Steps

1. Login to your Klaviyo account, go to Flows (left panel), then click Create Flow.
   
2. Within “Create Flow”, Click on “Abandoned Checkout Reminder”.
   1. Note: Make sure to select this block
      
      
3. Name the flow something like Firework Abandoned Checkout Reminder, and click Use Template.
   
4. Click the ••• of the Abandoned Cart Email to edit it.
   1. Note: The Trigger should be "When someone Checkout Started"
      

5. Within you will be prompted to provide a Sender Email Address. Click on “Edit email” on the right hand-side to do this.

6. Under Content > Universal, you should see all of the pre-built Firework embeds. Select either FW_EMAIL_EMBED_SMALL or FW_EMAIL_EMBED_BEST_FIT, and drag-and-drop into the position of your choosing.

Tip: These dynamic reminders outperform static images by showing the product's features and benefits, boosting recovery rates by up to 40%.