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IAB Europe TCF (Transparent & Consent Framework)
Firework is an IAB Member in the US, UK, and Europe with TCF certification.
You can use the GVL to view the vendors who are participating in the TCF, and determine which vendors to include in the transparency and consent user interface for your website.
Firework is registered with the IAB VendorList TCF v2.0 under ID 1188, which means we comply with GDPR requirements.
When you have IAB TCF v2.0 registered with CMP on your site, the IMA SDK automatically detects its presence and populates the consent setting in your VAST ad tag as it directly interacts with the CMP API.