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      GMV Performance Across Channel in Overall Short Video Dashboard

      Learn how to view GMV metrics performance comparisons in your dashboard.

      Note:  This is relevant if you are on our Pilot or Starter plans.. 

      Navigate to the Performance Dashboard Section:

      1. Under Video, navigate to Insights. 
      2. Under Short Videos, navigate to the Performance view. 
        AB Testing Dashboard
      3. In this view, you will see:
        1. Currency
        2. GMV from Firework Influenced Sales = Sales tracked from a user that viewed a Firework player / widget.
        3. Average Order Value (AOV) = Daily trend of Firework influenced AOV compared with non-Firework influenced AOV.
        1. Conversion Rate - Firework Influenced = Visitors who viewed the Firework video in interactable engaged mode and went ahead and made a purchase within 30 days. The uplift is measured against non-Firework conversion rate.
          1. Non-Firework conversion Rate = Visitors who browsed the website but never viewed the Firework player, and then went ahead and made a purchase within 30 days.
        2. GMV From Firework Video Influenced Sales (Daily Summary) = One trend line shows the actual GMV amount that is Firework influenced. The other trend line shows what % of overall GMV from that website.