In the Firework Business Portal, navigate to your channel or playlist view and click on the video for which you want to view analytics.
Click on the Insights tab.
You'll be brought to the Insights dashboard. You can adjust the date range within which you want to pull data for your video, and you can also adjust the timezone (UTC or Local) that times are displayed in.
This dashboard includes the video itself on the left side of the page and a matrix of metrics about the video on the right side of the page.
The lightest or white tiles are viewership metrics:
- Views: Total number of views.
- Total Watch Time: Total amount of time the video has been watched.
- Avg Watch Time: Average amount of time the average user watches the video before leaving.
The light blue tiles in the second column contain thumbnail metrics:
- Thumbnail Impressions: The total number of viewers who saw the thumbnail.
- Thumbnail Clicks: The total number of viewers who clicked on the thumbnail to view the video.
- Thumbnail CTR: The click through rate of viewers who clicked on the thumbnail to view the video.
The light green tiles in the third column contain Call to Action (CTA) metrics:
- CTA Impressions: The total number of viewers who saw the CTA.
- CTA Clicks: The total number of viewers who clicked on the CTA while it was present.
- CTA CTR: The percentage of viewers who clicked on the CTA.
Below the video and the matrix of metrics is a graph on which you can select in the drop-down menu to view the Views, Watch Time, or CTR for the video within your selected date range.
Next, in the Average Video Completion section, is a series of tiles that break down how much of your video was watched by viewers.
The chart below it shows the methods by which viewers watched your video. In the drop-down menu to the left of the chart, you can select to view this data by number of views, watch time, or the number of views by the various average video completion metrics above.
In the last section, Video Performance by URL, you are provided information on the number of views for the video broken down by the URL where it the video is embedded.
