In the Firework Business Portal, navigate to your channel or playlist view and click on the video for which you want to view analytics.
Click on the Insights tab on the left side
You'll be brought to the Insights dashboard. You can adjust the date range within which you want to pull data for your video.
- Video Views: Total number of views for the video.
- Avg Watch Time: Average amount of time the average user watches the video before leaving.
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View Through Rate: unique visitors with video views/unique visitors with impressions
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Action Clicks: product card clicks + outstream cta clicks
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Action Click CTR: unique visitors with product card clicks OR outstream cta clicks/unique visitors with product card impressions OR outstream cta impressions
- Impressions: The total number of viewers who saw the video.
The Viewership Trend section presents a bar graph that visually represents the total number of impressions, the total video views, and the view-through rate.
Additionally, there are trends available for both watch time and action clicks.