In the Firework Business Portal, navigate to your channel or playlist view and click on the video for which you want to view analytics.
Click on the Insights tab on the left side
You'll be brought to the Insights dashboard. You can adjust the date range within which you want to pull data for your video.
- Impressions =No of times where at least 50% of the FW widget was visible on the page and seen by a visitor
- Video View = Count of views that have played for 3+ sec
- View Through Rate = Percentage of viewers who saw the video thumbnail and subsequently watched the video for 3+ seconds.
- Avg Watched Seconds = Total seconds watched/Unique viewer count
- Action Clicks= product card click+Outstream CTA clicks
- Action Click CTR = Unique visitors with product card clicks or outstream cta clicks/ Unique visitors with product card impressions or outstream cta impressions
- Viewership Trend = Daily Metrics for Impressions, Video Views, and View Through Rate
- Watch Time Trend = Total seconds watched and avg seconds watched by day
- Action Clicks Trend = Action clicks and click through rate by day
