Adding Videos to Klaviyo

Here's a guide on selecting videos to be pushed to Klavyio

Selecting Videos to add to Klaviyo: 

Note: If a video is not selected as the featured video, the 1st video tagged to each product will automatically be set as the featured video. 

1. In the Firework CMS go to the “Video” tab on the left side.
2. Go to “Products” on the top bar where you can see the products you would like to add videos too. 
3. Selecting the corresponding product you can add videos by clicking “+ Add Videos”
   
4. When selecting videos it will also be seen below the corresponding product. 
5. The featured video of each product will be pushed to Klaviyo’s.
6. Selecting the videos will also prompt the ability to Remove from Product & Hide from Product.

Use Case Examples: 

1. ENHANCED WELCOME SERIES - Send new subscribers a welcome email with an embedded brand video. When clicked, they're taken to your site where the video automatically plays. This immersive first impression increases engagement and accelerates first-time purchases.
2. ABANDONED CART RECOVERY - Automatically send videos of abandoned cart items in action. These dynamic reminders outperform static images by showing the product's features and benefits, boosting recovery rates by up to 40%.
3. POST-PURCHASE ENGAGEMENT - Send tutorial videos after purchase that show customers how to use their new products. This builds confidence, reduces support requests, and increases satisfaction. Track which tutorials they watch to deliver targeted follow-up content.